Learning the differences between indoor and outdoor digital signage is imperative especially when a handsome amount of money is at stake.
Researches have shown that 90 percent of the information transmitted to the brain is visual, thus people who invested in the digital signage have seen positive results.
We understand that the struggle between choosing indoor and outdoor digital signage is real, so we have come up with a comprehensive, yet complete guide.
In this guide, we will be providing complete information on the difference between indoor and outdoor digital signage.
Both methods have their merits and demerits, read on and learn how they can have a positive impact on your business.
Digital signage has a lot of offer and there is an increase in variation when comparing outdoor and indoor environment.
Both indoor and outdoor digital signage is different, but we really can’t say that one is better than the other. The decision of opting for indoor or outdoor purely lies on your business requirements.
We do suggest that you work on both these independently. However, the ideal situation is that you work on them together, but if it is possible.
The 4 main differences below will help you understand how the environment presents unique challenges for digital signs as well as the advertising in general. It is important to understand that the difference consists in the goal of your digital signs, the type of targeted audience, the hardware, and accessibility.
So, without any further delay, let us get started!
We did mention above that choosing indoor or outdoor digital signage depends on your digital requirements. Therefore, the first thing that you need to focus on is the differences in the goals.
Let us elaborate on these differences to help you make a better decision.
The objective of an outdoor digital sign is to attract the attention of a potential consumer. A good and effective outdoor sign will lure the consumer to your doorstep.
It will provoke a certain response in them. For instance, if you have an online retail business, the outdoor digital sign should make people aware of the online retail business and provoke them enough to check your website, if not buy anything from it.
Outdoor digital signage tends to make people aware of a need that they previously didn’t think they had.
Its primary purpose to inform the users about your product, services, brand, business or anything you want to share with your target audience.
With outdoor digital signage, you can send a message for people to ponder on. The message should be up for clear and quick observation.
On the other hand, when we talk about indoor digital signage, it prompts people to take instant action. In addition, indoor digital signage can be useful for the staff as well.
Humans are social creatures and they spend a lot of time working together. Employee recognition i.e. getting praise and positive feed for a job well done is imperative for most people.
Instead of traditional mail methods, huge organizations are using digital signage as a way to give recognition to their employees.
Studies show that about 1/3 of employee prefer being recognized then being give an extra bonus of $500. So, imagine what digital signage can do when people prefer email recognition to extra money.
When you display their names on digital signs for everyone to see, they are going to put additional effort into their work. Researches even show that people who are valued tend to put 60 percent more effort in their work.
The objective of indoor digital signage is different from outdoor signage. The purpose of indoor signage is to provide specific and personal information to an already invested customer.
Let us take the example of a coffee shop. You use outdoor digital signage to make people aware of the fact that you are selling the best coffee in town.
Once you lure people into your shop via the outside sign, it is time for the indoor digital signage to come into action. The indoor sign will provide complete information to the interested consumer regarding the price, type, and flavors of the coffee.
Now that we are clear on the differences between indoor and outdoor digital signage, it is time to move onto hardware differences.
The modern digital signage comes in different shapes, sizes, and technologies. Initially, people have been using LCD for digital signage. However, lately, the industry has become more inclined towards LED digital signs.
The LED digital signs offer more variation in terms of shapes and sizes in comparison to LCD. In addition, they are energy efficient, have low maintenance cost and long shelf life.
There is a general rule of investing in LCD technology if you are planning for an indoor sign. LCD technology offers a crisp clear picture and they work seamlessly with fluctuating content.
Lack of constant content changing and excessive brightness can cause some serious damage, therefore, for outdoor displays opt for LED technology.
The outdoor display requires huge sizes and they scale better. In addition, you can display the same content for a longer period without causing damage to the screen.
Huge LCD displays are going to be very expensive in terms of maintenance, shelf life, and energy. LED displays, on the contrary, will consume energy and will last long.
Since you have full control of the environment thus, it is easy to meet the hardware requirements for indoor display. The stable environment ensures that once you set up your signage, you do not have to worry about protecting it from the wind or the sun or changing the brightness.
When it comes to outdoor digital signage, installing digital signage is the beginning of a new chapter. You will have to make sure that the digital sign has a high brightness level during the day, whereas a low brightness level at night.
After all, you would not want to lighten up the entire block with your LED screen. In addition, you need to worry about extreme weather conditions as well.
Your hardware choice greatly depends on the environment your digital sign is going to interact with. A good rule of thumb is to get a digital sign with an IP65 or above as it will have the ability to withstand harsh weather conditions.
In the modern world, all kinds of people see digital signage in commercial streets and common places. In fact, a study claims that 70 percent of Americans have seen digital signage in the previous month.
That is a huge number of people, so you can imagine the wide variety of people that you can target. However, you target a different type of audience with different digital signage.
In case of outdoor digital signage, people are bound to run into your sign when going to the office, recreation, coming back home or even for grocery.
Remember, it is not only your digital sign running out there; on the contrary, there will be several of your competitors as well. You will have limited time to attract a consumer.
Keeping this in mind, make sure that your digital signage should have the ability to stand out. It should be interesting enough to, not only capture the audience attention but also it should be able to retain it.
You should design your advertising strategies and approach keeping in mind all the challenges that you will have to face. Make sure that they are able to compete with the distracting nature of the 21st century.
Ensure that your strategies are attractive enough to snatch audience attention and impressive enough to keep them interested until you deliver your message.
When it comes to indoor audience, it does not seem like that they stumble on your message, as is the case with outdoor signs.
The consumer enters your shop willingly and they know what they are getting into. Therefore, instead of displaying a generic message, you should use a concise, targeted and direct content strategy.
Even in a shopping mall, where people walk by your shop, make sure your indoor display is informative enough to give them a clear idea of what will they get, once they enter.
In terms of indoor displays, your audiences do have an idea of the type of content you will display. Thus, allowing you to advertise your products at a personal level.
You have all their attention you just need to use it well. If you are successful, you just made them your loyal customers.
Over 40 percent of the shoppers say that digital display influences their choice of purchase. Now, if we add a personal touch to the display via interactive signs, imagine the outcome.
There is no hard and fast rule that digital sign accessibility is limited to indoor signs, however, the more appropriate choice for interactive display is indoor.
Interactive displays are a more personal thing and so are indoor displays. You can allow users to browse your products and services, or customize it.
You can use outdoor LED displays, however; make sure they are within a reasonable range. Now if you make your outdoor billboard an interactive one, it hardly will make any difference.
Likewise, having an interactive outdoor display, not within your reach is not helpful as well. Nonetheless, you still can use outdoor interactive displays, just make sure they are within reason outdoors.
In addition, the sign should not be very specific as it will be within the reach of thousands of people every day. Lastly, the expectation of outdoor display greatly differs from the expectation of indoor signs.
Now that we do know the key 4 differences between indoor and outdoor digital signage, we can safely say that one is not better than the other.
On the contrary, the type of display you use purely depends on your business. Both indoor, as well as outdoor digital signs are unique in their own way. They have their own specific challenges and expectations.
For outdoor displays, you need to have hardware that has the capability to adjust to unpredictable outdoor elements. However, this is not the case with the indoor display.
The indoor environment is more predictable and the display does not have to face extreme weather conditions. Therefore, for indoor the hardware should not be very robust.
When we talk about goals, you need to use a different strategy for an indoor or outdoor environment. Make your outdoor digital content to attract consumers and bring them to your doorstep.
Whereas with your indoor digital signage, should engage your consumers at a personal level. They should charm them into investing in your business.
The ideal situation is to have the best of both worlds, come up with attractive and impressive outdoor digital signage content and back that up with an effective indoor content strategy.
When you combine the two, you are bound to see a positive change and that is the basic purpose of digital signage.
We firmly believe that use both indoor and outdoor signage is going to generate effective results. However, if you have other experiences, we would love to hear from you.
Do let us know, what you think and how digital signage, indoor or outdoor, changed your business.