With the increasing competition, the focus has shifted from technology to content. Everyone now has access to digital signage. However, very few have the creativity to come up with outstanding content.
The digital signage content management system allows you to manage the content effectively and efficiently from across the world. You can easily update content including social media, news, weather, traffic, company events, business announcements, promotions or special offers within seconds and in style.
Choosing the right content software requires an understanding of your content goals. You need to identify the must-have features, for instance, the need for 4K support, HTML 5 or MRSS/RSS feeds, wired or wireless connectivity, zoomed or full LED display.
Since purchasing, a CMS is like a getting into a long-term relation, thus you need to ask questions. Know the support features, customer service rating, how far the company is willing to help after deploying the product, what about software updates among others.
Lastly, you need to consider the cost as well. The more features you incorporate in the software, the higher the price would be. Just make sure that the software is according to your business digital needs.
Choosing the right hardware is as important as choosing the right CMS software. Of course, the outdoor LED display hardware should be compatible with CMS software you plan to purchase.
Outdoor LED display is going to have direct contact with the outside environment and it sure is not like an indoor thing. The exposure to the outside environment requires robust and vigorous hardware.
To ensure that you choose the right hardware for your LED display, you need to consider the 3 questions below
Let’s start with the first question, how much are you willing to spend? This mainly depends on how much can you afford. You need to consider whether the budget is realistic for what you are planning to achieve. Considering these factors will help you calculate the amount you want to spend.
Next, how do you plan to manage the LED outdoor display? You need to decide if you plan to access the device remotely. Also, consider the fact of having a device installed enough for you to see or in a remote place.
Lastly, focus on the content you want to display on the LED screen. Consider the file types along with the type of layout. You can consider multi-zone or single zone. If you plan to make the content interactive, you will need to get specialized hardware for that.
Yes, LED display screens do not require a high dosage of maintenance, but it does not mean that you can leave it to be. You need to pay heed to the maintenance factor as well, especially for outdoor LED screens.
The outdoor LED displays have a great deal of exposure to the outside environment. The extreme weather conditions can have an adverse effect on the screen, provided you do not deliver regular maintenance.
The question here is what all should be part of the regular maintenance. Below are some common factors that you should consider when doing routine maintenance inspections.
Since there is no control over the outside temperature in case of an outdoor LED sign, thus it is important to regulate the temperature within the display. Make sure that within the LED enclosure, the screen gets a stable temperature.
For the screen to operate without hurdles, it needs to have a temperature between 77° F and 5° F. Since screens are running throughout the day, thus you need to make sure that they do not get overheated.
The objective of the display is to capture consumer attention around the clock in order to benefit your business. However, overheating of the screen can lead to permanent damage. The LED screen’s do not come cheap, so it is better to be safe than sorry.
The best way to regulate the temperature of an LED display is to install an HVAC system inside the outdoor display. There are several HVAC systems available in the market, just make sure that you choose the one that is compatible with your LED screen.
When setting up your outdoor LED screen, you need to search on the type of control you want. Do you want to operate the LED screen remotely, or is it going to be changed by going to the screen physical?
In today’s world and with so much technology at your disposal, the better option is to go wireless. Opt for an LED screen that offers the facility of remote monitoring.
With remote monitoring, you will be constantly updated regarding the health of your LED display. You can instantly react to the first signs of malfunction. This will prevent things from getting minor to major.
The best remote monitoring software provides you with the facility of, not only seeing the state of your screen but also the ability to update your content.
According to RTI international, the main cause of an LED luminaire failures is due to the interconnect failure issues, capacitor issues, ingress of moisture, electrical stress or ingresses of other chemicals.
Some drivers do come with a warranty; however, the water is still able to damage them. It penetrates the driver's thus it affects the LED. Engineers are adding an additional layer for protection and over the period, they have managed to make the protection process robust.
Yet, it is important that you take any additional precautions to safeguard your outdoor LED screen from water. Opt for a closed-loop air circulation system, as this will completely isolate the display unit.
With a closed-loop air circulation system, you will not have to worry about moisture entering the units and damaging the internal components.
Water is not the only factor that you need to worry about, on the contrary, every outside environment factor needs consideration including snow, dust and excessive sunlight. Either you can opt for an outdoor LED that comes with a cabinet isolating it from the outside environment, or you can get the cabinet separately.
The better option is to get the outdoor LED screen within the inbuilt cabinet. Third-party cabinet often leads to a series of problems, cabinet size being on top of it. The extra cabinet might not fit the LED display as seamlessly as the inbuilt would do.
In addition, the inbuilt cabinet might cost you less in comparison to purchasing an additional cabinet. Do remember, the difference is going to be minimal.
An outdoor LED display can be productive for your business especially when LED screens tend to reach almost 70 percent of the general public. Just imagine the impact of an LED screen when you place it the right way.
The LED screen is productive; however, the perfect location will increase productivity by 80 percent. So, the important question here is, how to find the optimal location. Simple, make sure that the screen is within the driver’s vision, it should be installed in a rush area place and should have a high readability score.
The brightness level of an outdoor LED screen is what sets it apart from the indoor LED screen. For outdoor LED screens to be visible in broad daylight, they need to have a much higher brightness level in comparison to the indoor screens.
To measure the screen brightness, we use the unit, nits. Formally Nits is known as the Candelas per meter square. However, the manufacturers tend to refer the Candelas as nits in their specification sheet. So, nits it is for us as well.
A higher value of nits means a brighter screen. For an indoor display, usually, 300 to 350 nits would do. In case of, outdoor LED screen you will need to have a minimum of 700 nits for it to be readable under the sunlight.
Some screens even have 2,000 nits, which we term as extreme brightness. Since the technology is evolving, so now have displays going to 5,000 nits.
No matter if you are choosing extreme or ultra-extreme, just make sure that the brightness comes with a dimmer. You do not want to light the entire town with your LED once the sunsets. Therefore, an automatic dimmer would reduce the brightness of the screen as per requirement.
Outdoor display such as LED billboards has the ability to carter the mass audience at one time. You just need to place them at the right place and in rush hour traffic. They will not only attract consumers but also engage them.
In addition, you have the option of targeting different people at different times. Broadcast your morning yoga session in the early hours and in the evening, show the fine dining area of your hotel. The flexibility enhances images and increases brand awareness.
Almost up to 80 percent of the brands experience a 33 percent increase in their sales after deploying outdoor LED screen. They did take all the precautionary measures in order to generate effective results.
To ensure that you get the maximum out of an outdoor LED screen make sure you have it installed in the right location. It should have the right brightness level and creative content.
The LED screen should be able to withstand extreme weather conditions and for that; you need to choose the hardware-wise. Besides the hardware, concentrate on the software as well. The software plays an important role in content management and good content is the key to success.
Lastly, to ensure the smooth running of your LED screen, you need to have a regular maintenance check. Opt for remote monitoring option so that you get notified about any problem right away. This will allow you to take action and stop the problem before it gets serious.
Using these tips, you can set up the outdoor LED display in the best possible way. A well-installed and placed outdoor LED screen would generate effective results. Thus, ensure your outdoor LED screen follow all the required protocols.
Did we miss out anything? If we did, do let us know in the comment section below.