Large outdoor led display, a symbol of a city

The large outdoor led display in the city is not just a simple billboard, it is gradually evolving into a local landmark and a symbol of a city.

Times Square in New York is known as the "crossroads of the world", and the large outdoor led display has always been the focus here. Companies listed on the Nasdaq, popular movies, games, and popular Little fresh meat, it seems that all businesses and popular culture are competing to use this as an important display window. Times Square gathers 11% of New York's economic activities. On average, more than 300,000 pedestrians pass by under a dazzling array of large screens every day. Therefore, the large led screens here have also become a global attraction for building facades.

According to the “Wall Street Journal” report in 2012, the advertising screens of Building 1 in Times Square alone had a year’s revenue of US$23 million. Among them, the large screens that straddle 45th Street and 46th Street on Broadway were once the world's largest digital billboards, with a monthly rent of more than 2.5 million U.S. dollars, and their revenues far exceed other large outdoor led display.

It is worth mentioning that New York City has also specifically formulated legislation for the large led screen in Times Square, requiring owners here to display bright advertising screens. In addition, all construction and renovation must respect and protect this iconic urban landscape. For people, the large led screens on Times Square are no less significant than the Statue of Liberty. They are not only a static landmark, but also a visual symbol of the changing times and pop culture.


In addition to Times Square in New York, above another "crossroads of the world", there is also a large led screen that influences the world, the Piccadilly Light, a large led screen in Piccadilly Circus, London, England. Piccadilly Circus is a well-known transportation hub in London. The five bustling streets gather here. It is not only a place for Londoners to shop and entertain, but also an unmissable part of Chinese tourists. As a famous British landmark, it also appeared in the famous British In the opening song of the play "Sherlock".

Piccadilly Circus large outdoor led display

Every year, about 70 million pedestrians and 30 million vehicles pass here, and the Piccadilly Light is currently the largest outdoor led display in Europe. According to a report in the London Evening Standard, a local British newspaper, an advertising research organization speculated that if a brand wanted to advertise on it, it would cost at least 30 million pounds a year.


As stated in the paper "Urban Big Screen: Reshaping Urban Public Space" written by Chen Xiaoji, Master of Architecture, Tsinghua University, the big city led screen represented by Times Square in New York can express and guide the city's visual cultural orientation and gradually integrate into the urban landscape. , Forming part of a new cultural tradition and highly recognizable urban characteristics. At the same time, the actual benefits and brand exposure that these large outdoor led display can bring are also the main reasons for attracting many advertisers to launch.