Raw materials from the "upstream" and related supporting companies have followed up the price of their products. Although this has resolved their own business crisis, it is miserable for terminal LED display application companies, because LED displays screen belong to High-end application products, not necessities of life, therefore, the attributes of their products determine that LED display companies cannot "do it rashly" in price, and it is only natural to wait and see whether the price increases or not.
So in the face of this crisis of rising prices of raw materials, how should LED display screen companies respond? First of all, as far as price increases are concerned, it is easy to increase, but the subsequent impact response is a difficult problem. Considering the development of the entire industry, companies need to determine whether to increase prices based on their own operating conditions. Is the price a big advantage or a big disadvantage?
Generally speaking, in the face of this situation, small and medium-sized enterprises generally do not dare to rise, and brand enterprises will not rise. Because for small and medium-sized enterprises, brands and channels do not have an advantage. Only price is their biggest reliance. If prices increase rashly, there are bound to be two results. One is that the customer directly cancels the order, terminates or delays. Cooperation; Second, customers directly place orders and cooperate with competitors who have not raised prices. If this continues, the survival of small and medium-sized enterprises will be a problem.
For brand companies, they have advantages in channels, brands, and capital turnover. Facing the crisis of rising prices of "upstream" products, they can guarantee themselves by signing long-term supply contracts with suppliers and establishing their own raw material bases. Stable supply of raw materials; it can also improve brand competitiveness and enhance the ability to resist price increases. In addition, it can also rely on advanced technology or high-end manufacturing processes to master the mid-to-high-end market and win profit guarantee.
Therefore, in addition to price increases, the current more feasible way for LED display screen companies to resolve the crisis is to increase the added value of their products, that is, on the basis of the original LED display, enhance the resolution, improve the display effect or continuously enrich the product content. The ultimate empowerment makes it more intelligent, standardized, etc.; only in this way, the LED display can be more competitive and better integrate into the market; in addition, the LED display screen after increasing the added value is also conducive to development Emerging markets use the vast blue ocean of emerging markets to alleviate the business crisis of enterprises.
The "price hike" has come, and no amount of fear can change the fact that the pressure caused by the price increase of raw materials, so instead of blindly complaining about the price increase, it is better to take the initiative to find a way to resolve the crisis. In the case of extremely fierce market competition and rising operating costs, looking for new market growth points is still a good way for LED display screen companies to escape the crisis. For example, the outdoor smart light pole market and the educational intelligence and conference terminal market that were in the fire last year.