With the maturity of 5G technology and the interconnection of everything, the advancement of intelligence has also promoted the development of LED display industry. As a subdivision of this industry, LED car screens have many unexplored blue ocean markets. With the widespread use of smart cars, the application areas of LED car screens have increased, and the car LED display market has shown unprecedented vitality.
At the beginning of the birth of LED car screen, it is mainly used for bus, taxi service information display and advertising, It can be used to put commercial advertisements, broadcast news, weather forecast, film and television information, site introduction, service introduction, etc. While providing convenience to the public, it can also earn advertising fees. To a certain extent, it helps to reduce the financial burden of enterprises and the government. Due to various benefits, LED car screens for buses and taxis have begun to be applied on a large scale in first- and second-tier cities, becoming the city's flowing "business cards" and injecting new vitality into urban traffic. In addition to bus LED screens and taxi LED screens, there are also LED mobile media cars. LED mobile media vehicle was born the latest, mainly composed of car frame, LED display screen and other supporting equipment, with high-definition, high-brightness, full-color display screen effects, advertising effect is greatly enhanced, It has obvious advantages when used in some specific places, and it has also achieved good market response.
The wireless transmission and cluster control of the car screen can complete diverse and complex tasks at low cost in a dangerous environment through mutual perception, interaction, information transmission, and collaborative work between individual car screens. With the advancement of science and technology, the development of a vehicle-mounted screen intelligent cluster system has become an important development direction for vehicle-mounted screen information transmission. Through close cooperation, the vehicle-mounted screen cluster system can show more excellent coordination, intelligence and autonomous ability than the traditional manual system. Therefore, from the perspective of application styles, the application styles of car screens have gradually developed from a single platform to a multi-platform "cluster" direction. From a technical point of view, the research and development hotspots of vehicle-mounted screens have gradually developed from single-screen control to multi-screen collaboration and formation networking. For example, in military, mobile command vehicle is configured to ensure real-time voice and video communication with the command center during mobile combat; And build a temporary wireless network through the on-board cluster equipment, and use the on-board dispatching equipment to command and dispatch individual soldiers. The cluster release of information can meet the needs of military combat exercises, military simulated confrontation, rescue and relief operations, etc. Can effectively adjust the military deployment with the fastest speed accurately, It can quickly complete tasks and carry out operations on time, and easily realize cooperation across regions, fields and arms, as well as service and multi-level coordinated emergency dispatch.
With the progress of the era of intelligent Internet, the Internet of Vehicles and OLED are very hot. The Internet of Vehicles is a new type of vehicle network application technology, Through the signal transmission, the wireless signal transmission is stable during the running of the vehicle, With better signal transmission rates, applied in real life to provide convenience for residents' lives. As the carrier of signal reception, the LED car screen is used for signal conversion through the led screen during signal transmission and reception, providing a good signal reception and display function. In recent years, many forward-looking enterprises have been advancing OLED technology, accelerating the research and development of OLED displays for automotive use, and preemptively entering the automotive market. The popularity of the Internet of Vehicles has brought a market for car advertising screens. In the past, to create advertisements on car screens, some issues must be considered, such as the duration of the advertisement and the number of times it is played per day. The entire program arrangement process is full of repetitive and boring manual calculations, It takes time and effort. But with the continuous innovation of R&D technology, The present vehicle control system has realized the intelligent control of advertising network. Only need to enter the corresponding requirements, you can work out a suitable schedule. After eliminating these tedious steps of manpower arrangement, media companies save a lot of manpower and material resources, and more advertisers choose to promote through LED mobile media vehicles.
With the widespread use of smart cars, the demand for more content will also increase, and more content needs a larger screen to carry. Therefore, large-size smart car LED displays will become a breakthrough in the current status of the car LED screen industry. Sources say that to cope with the harsher weather and driving conditions, automobile manufacturers are completing the design verification of the new Mini LED vehicle display technology, In order to improve the existing TFT LCD display in driving safety deficiencies, and to meet the needs of the rapidly growing vehicle market. Due to the particularity of technology and the space of market demand, The new Mini LED-backlit TFT LCD display can collect resources from technical routes, industry chains and application suppliers to form an independent industrial ecosystem. In this way, it can not only adapt to the technological development needs of automakers more quickly, but also optimize product performance to the greatest extent.
The new car display will become the most important display market in China after smart phones and TV displays. Nowadays, companies have applied LED display screens to car windows. In addition to the existing intelligent interaction functions in the car, it is equipped with intelligent functions such as intelligent interaction of windows. When the owner approaches the car, the car can sense and recognize the owner's identity, displaying greeting messages, mileage, itinerary and route recommendations on the window. At the same time, the feature can identify the driver in real time, opening the appropriate permissions for car owners, family members, authorized users or visitors. The screen inside the window is designed to interact with passengers. The interactive window display, through the touch panel, image capture, transmission and other technologies, enables passengers to interact with the scenery outside the window, freeze the fleeting beautiful scenery, understand the local customs, and record the journey.
The new market demand has injected vitality into the development of the LED car display industry，It also provides new ideas for the development of LED car display companies. In terms of application, LED car screens still have a broad blue ocean market that has not yet been developed. With the gradual integration and development of the Internet industry, information technology industry, tourism and digital industry in the future, The LED car screen market will gradually open up, market demand can promote the maturity of smart LED car display technology and product improvement, and push the development of LED car display to a new stage. LED car display is a new medium, and it will definitely attract the attention of the entire market.