From B2B to B2C, LED Display Business in Transition



In recent years, due to the increasingly fierce competition in the market and the continuous advancement of display technology, actively expanding new businesses has become the focus of many LED display companies. So, what aspects should enterprises consider when facing the business transformation from B2B to B2C?



In order to improve the company's digital content capabilities, some companies are committed to providing digital content services for customers in business, entertainment, education and other fields through "application scenarios + creation tools + digital trading platforms".


In fact, there are many similar cases. After trying to get out of the "comfort zone" of professional display, whether it is in a corporate conference room, an education field, or a civilian field, it has the remarkable characteristics of the consumer market. And these characteristics have also launched new challenges for LED display companies that are accustomed to B2B business.


The traditional B2B market usually has customization features on the product side, the number of projects is relatively small, and the profit margin of a single project is relatively higher. On the market side, it is mainly based on the fixed mode of project bidding, which has the characteristics of 1 to 1.


In the B2C market, it is mainly based on the volume of low profit margins. Therefore, on the product side, the characteristics of standardization and generalization are more obvious. What is more different is that in the way of market sales, the B2C market has a one-to-many feature, so it is more dependent on channels, traffic, and brand promotion. This could refer to the current very mature electronic equipment market.


So, is such a transformation feasible? Well, you could judge it by yourself.


The current digitization and virtualization evolution trend of the consumer market also provides an opportunity for LED display. Just as the virtual live streaming proposed above, as a digital visualization window, seamless, large-screen, small-pitch LED display just seizes the opportunity in this market.


However, the B2C market certainly has its own challenges, such as its business model, convenience, and friendliness. They require more detailed planning. Moreover, unlike B2B products that pay more attention to functionality, when facing the B2C market, products need to put more effort into design aspects such as aesthetics.


In fact, transition from B2B to B2C is a option faced by many LED screen companies, especially leading brands. Let us see who can give a better answer!