To stay afloat in the market, corporate facilities, entertainment venues, indoor retailers and other businesses are constantly trying to come up with ideas that will make them stand out in the crowded marketplace. Due to this competition, many are finding the idea of incorporating LED displays in their advertising methodologies appealing They are using this powerful signage as a way to upgrade themselves in the market.
Due to the success of LED displays, they are now emerging as a successful and effective technique to capture and retain consumers’ attention. LED displays to offer vibrant color, moving images, animation and extensive compatibility for creating unique and out of the box content to deliver an outstanding experience to the viewers.
Since LEDs have become extremely popular in very little time, thus the technology evolves with the changing needs of businesses. From indoor LED screens to outdoor huge billboards, we see LED displays everywhere.
The LED technology has created a lot of opportunities for the businesses, however, at the time time, it provides numerous challenges for the business decision makers. Integrators who are new to space might find it challenging. Likewise, people whose LED displays are long past their updating might as well find it stressing.
The reason businesses invest in LED signage is because of its ability to meet a business’s core needs. The modern LED technology tend to deliver the message effectively without distortion, it can draw audiences attention and it maximizes the consumer engagement time.
However, LEDs offer numerous features and it can be difficult for you to choose among the mass features of an LED screen. The beginners will find it a daunting task to choose those LED features that are critical for achieving the maximum return on investment.
In this article, we will provide some effective tips that will help businesses to navigate the complexities and get the best out of the technology. These points will help them make a positive impact. They will make a significant difference in terms of expanded engagement, precision, content brilliance, and content optimization.
You will be surprised to learn that many people do not test the equipment before actually installing it. They mostly expect that everything will work out of the box, however, you simply can’t leave things to chance. We understand that installing digital signage can be stressful, but if you test the signage after installation, things are bound to get next level complex.
Thus, we recommend you test it well before time. What integrators do not understand is that digital signage is all about content. The ability to display eye-catching content all the time is what attracts consumers to LED technology.
Framing an LED screen ads protection as well as class to your LED screen. When adding a digital signature to your LED screen, you need to be careful of a few things. First, ensure that the frame fits your LED screen to perfection.
Different manufacturers tend to release different models and dimensions of frames, so choosing the right one is important. Before investing in a frame make sure that it is according to the measurements of your LED.
Inspecting the site will give you an idea regarding how you will place the LED screen, what are the lighting conditions and what angles should you be using. In addition, it will provide you with information regarding the wall material, the cable strength, electrical supply, and other similar factors.
If the place you are planning to install the LED screen is a new building or space, you should run the internet and electricity test beforehand. Ensure that both things run smoothly and there are no hurdles. Also, check if the required number of outlets is what you need. In case, you need more get them installed before bringing the LED screen to your place.
While you are inspecting the site for physical attributes, also check out the for the amount of traffic that the site has. It is not worth the money and effort to install an LED display where there is limited traffic.
Make sure that the place where you install LED display has moderate traffic, if not high. Although, places with high traffic are ideal for digital signage.
The modern LED displays are a better version of their predecessor LCDs. They offer a wider range of colors, extended depth of shades and have the ability to bring out the best in the content.
Despite so many technological advancements, we still have LEDs that are still having problems when it comes to executing against the wider gamut. This can lead to bad reception. The skin color on these digital display tends to appear reddish instead of the usual color.
In order to avoid the above problem, we recommend you to opt for am LED display that has a good color management feature.
An up to date color management system have the ability to maintain consistent RGB gradation. Their algorithm is specialized to display colors with great precision. They can perform exceptionally well despite having a low grayscale level. Doing this will eliminate the reddish skin color issues as well. After all, you would not want your model to look reddish while advertising your product.
The good thing about these color management systems is that they are flexible. It is pretty easy to customize them and activate them as you like. They allow you to choose shades, store them and deploy them as per your need.
Their ability to customize within the native range of RGB gamut opens up tremendous opportunities. Different environments including new studios, corporate facilities, and museums would benefit from it. It allows them to add uniqueness to their brand.
This part of the installation is dependent upon the inspection phase. Regardless of the type of the sign, may it be a room sign, billboard or a way finder, you need to have information regarding the wall of the place you are planning to install it on.
Once you have all the information that you need in order to install the LED screen, you can bring appropriate tools. For instance, if the wall is a dry one, you bring good quality, solid drywall anchors.
To ensure that you do not miss out anything, we recommend that you make a checklist of the tools you plan to take with. This way, you will not forget anything even if you are in a hurry. You will not miss out on the commonly misplaced tools such as the screwdrivers, tape measures, or drill bites.
In case, you have already staged the hardware elsewhere, make sure you do not miss out any parts. Repack everything and bring it with you on the site.
Generally, people miss out in things like visa brackets that go on the back of the LED screen, or other special tools that are required for the fitting of an LED display.
An effective LED display should broadcast content with consistency. However, this can be difficult especially due to the variation in brightness and grayscale levels.
During the evaluation process, we recommend that you use the adaptive HDR technology as it has the ability to offer ongoing uniformity by finding and adjusting discrepancies.
The amazing feature reaches peak brightness while maintaining universal contrast and for this effective results it depends on numerous components.
The specially designed algorithms have the capability to accommodate not only the content’s brightness but also refine the contents contrast according to the display’s size.
In addition, this technology has an amazing and outstanding defense feature. The technology has the capability to ensure that the change in the brightness level of the screen can be scaled to the viewer’s eyes. This ensures that everyone is able to fully enjoy the LEDs content. Sometimes the viewer’s eye struggles to read the content when it reaches its peak brightness. The audience might find it difficult to see content with additional grey and white.
However, with this technology, it will not be an issue anymore. The anti-dazzling feature increases the brightness in the target area and at the same time, it also reduces brightness in other areas. This thus delivers an engaging and better viewing experience.
To ensure that everything goes smoothly on the final install day, every display is taken out and test well before time. This is a blessing as well as a curse. A well tested LED screen will save you the hassle of testing it on the final day, however, at the same time there is a high possibility that you might miss out in some cords or small parts of the screen.
Therefore, before heading to the site ensure that you have all the parts you need. Double check the primary power cord, the secondary power adapters, the VGA cable, DP port cable, HDMI cable or any other similar cable. If there is a remote with the digital screen, make sure you bring it with you. It will really make things easier. Lastly, ensure you have all the tools that will charge the batteries.
It is important to measure and level to the best of your abilities. You would not like to end up with several holes in the wall to get the right one. Besides giving an unprofessional look, it also damages the wall.
Use the correct tools, for instance, the size of your drill but should be according to the size of your wall dry anchors. After all, you would not want the holes in the wall or too big for your dry anchors or vice versa.
This goes without saying that you should hope for the best, but expect the worst. Despite all your planning, there is always a possibility that something might go wrong. Instead of getting panic, keep your calm and think about how to resolve the issue.
Some of these minor problems include unleveled ceilings, walls or finding of the additional layer of concrete behind the drywall. Or you might face the issue of breakage of drill bits, anchors break, etc.
If you encounter situations like these, you need to stay calm. Take a step back, take deep breaths and look for an alternative. Evaluate the other options you have. Getting frustrated will lead to additional issues, in additional it will send your client a wrong message. The client might think that you lack the expertise that he is looking for. Thus, give yourself time and think on other lines to resolve the issue.
LED technology might be new for some integrators and business, however, we can assure you that it has a lot of potentials. It offers customer engagement and promises an increase of return on investment.
Installing the LED the right way will open up tremendous opportunities for your company to grow and improve brand awareness. It will allow you to create dynamic content that will make a lasting impression.
There is no denying that LED technology is the future if an advertisement, so the sooner your install it the better it will be for your business. Above are the keys to successful digital install, we hope they are helpful.