After the success of indoor digital signs, the digital signage displays are transitioning to outdoor digital signs. Due to this transition, different hurdles are emerging and it is important to address these hurdles before you actually get down to the installation process. Installing your digital signage without overcoming these hurdles can be troublesome. You might end up replacing the entire digital signage due to unreliable and insufficient performance. However, if you understand that testing is the key to outdoor digital signage, you can prevent any and all sorts of failures.
A bright commercial display will only be able to generate results if it is in accord with its environment. It simply cannot perform to its full potential without first understanding the type of environment it needs. Therefore, analyzing and testing outdoor digital signage is imperative. In the course of this article, we are going to explain why testing is the key to outdoor digital signage and how a tested outdoor digital outperforms an untested one.
When it comes to testing outdoor digital signage, some important factors need consideration. These factors have a direct impact on how your digital signage is going to perform. You need to test these factors to ensure the seamless working of your digital signage.
If you are placing an LED outdoor, you need to make sure that digital signage has the ability to withstand the exposure to a number of outdoor elements. Among these elements, the most important is the weather. An outdoor LED sign should be able to withstand extreme weather conditions. It should provide seamless functionality in rain, snow, and humidity. Most of the outdoor digital signage comes with waterproofing seals, however, here are some in which you have to separately purchase a waterproofing casing.
If you are not purchasing an LED screen with the inbuilt weatherproofing case, then make sure you are managing the temperature inside the enclosure. If you do not manage the temperature within the enclosure, your outdoor LED screen is bound to take the hit. Reason being, these screens generate heat, and if the temperature in the enclosure becomes too high, it will have an adverse impact on the screen.
Likewise, the freezing temperature can have the same impact on the screen. In addition, if the display screen is going regularly exposed to freezing temperature, it is important that you install a heating system. Before installing a heating or cooling system, you need to check and comply with your digital signage requirements.
Before you spend your money on outdoor digital signage, research is imperative. You need to look into different manufacturers, check out their reviews and rating and then decide on a particular vendor. In addition, some companies provide you with a test run, if your vendor is giving you that option, we suggest you take it.
It is always better to have an LED tested before investing money in it. A simple, yet funny way to test an LED screen rain withstanding capability is to take a pipe and start throwing water on it. Keep pouring water on it for some time, and see if the water seeps in. If it does not, the screen is well protected.
Putting your LED screen in an enclosure is the most effective way to ensure that it stays put in extreme weather. Installing an additional enclosure may lead to certain problems including moisture management, size, and temperature. If you do not get the right enclosure, it will add to your problems. Therefore, we firmly suggest that you opt for LED screens that come with their own enclosure. This will save you from a lot of headaches. In addition, nowadays, we hardly see any LED screen without an enclosure and they are able to provide better protection on their own.
We do agree that standalone digital screens are expensive in comparison to the ones that require attention protection, but convince and trouble less future is worth the price.
Testing is the key to outdoor digital signage; however, sometimes testing a particular aspect of digital signage can be troublesome. One instance is the sunlight factor. For an outdoor LED screen, you need to consider the effect of sunlight. If you do not have the right brightness people might not be able to see your screen at all.
Your LED signage should be able to compete with its surrounding brightness. A rule of thumb is to have more than 5,000 nits to clearly see the screen in direct sunlight. Nit is the measure of brightness. Some outdoor signs might have less exposure to direct sunlight and for them, 5,000 nits is a waste of energy. Therefore, knowing the right brightness for your LED screen is imperative.
You can always buy a small LED with a certain brightness, place the LED in the desired place and check its results. Of course, this is might be an expensive method, but there is no hardcore method to go about it expect the set of rules people have come up with
The software has become an integral part of outdoor digital signs, thus software testing is the key to outdoor digital signage. It needs to run smoothly for the digital signage to performing well.
After setting up your digital signage, the first thing that you need to do is populate it with content. Unlike indoor digital signs where you can change the content physical via USB or memory card, outdoor digital signs offer remote access mainly because these screens are hard to access.
Most of the outdoor digital signs are installed on elevated positions, and to reach them you need a ladder. This is highly inefficient especially when you want to change the content on a regular basis. So, the better option is to buy an LED screen that comes with an outdoor advertising management software.
The software will allow the users to change the content without even touching the outdoor LED screen. They will be able to update it from their workplace, house or even from out of the country. They would make as many updates as they like via a simple web interface.
Before you decide on a particular media management software, there are some key features that you need to test. For starters, make sure that the software has the ability to manage multiple screens at one time. This will save you time and efforts, as you will not have to individually update your outdoor LED signs throughout the country, on the contrary, you can do them all at the same time.
There is some management software that provides users the facility to add screens to a group and they make changes to them collectively. This is an excellent feature, especially when you want to change the updated content of certain LEDs instead of all LEDs.
If your LED media management software does not provide you with the feature of scheduling assets to show at predetermined times, it is not worth your money. This feature is imperative for a business like restaurants as they will be able to promote different menu at different times. For instance, at breakfast, they can display their breakfast menu, at lunch at the lunch menu and so on.
In addition, the cinema digital signage can also profit for this feature, as they can broadcast content related to a certain movie just before they show it.
Good digital signage software should be able to manage the status of the outdoor digital signs wirelessly. This feature is really important for people who have numerous outdoor digital signs deployed at several locations across the country.
The software should immediately inform the managing team regarding any playback issue. If the software does not provide this information, the malfunctioning LED screen can be down for downs and the advertiser would never know about it. So, opt for managing the software that comes with a dashboard feature providing you with real-time updates on every individual outdoor LED screen. This way, if something goes wrong with the screen, you would instantly know about it and quickly fix it as well.
We live in a modern world, therefore, we should opt for modern solutions. Instead of relying on good old Ethernet cables, it is time that you upgrade your digital signs to wireless connectivity. When you invest your money, we suggest you opt for a digital sign that comes with an internet connectivity feature.
You can use your signage software by connecting both your LED display and the software to the internet. If the sign is near your workplace and within the reach of your Wi-Fi range, you can use the same internet to connect both, the software and the display. However, in most cases, digital signs are spread across the country, in that case, you will have to rely on mobile network connection. You will use cellular data in order to connect to the screen. Modern LED signs come with built-in hardware that allows you to connect with your cell phone data without any problem.
However, there are certain LED screens that do not come with a built-in cellular network connector, for those LEDs, you should get an add-on. The add-ons come in different features, and these feature along with the manufacturer define the price. Most add-ons are very expensive, but you can find cheaper options as well.
When it comes to IoT devices, developers often ignore the security part. This is true especially when digital signage. Trust us when we say that weather is not the only enemy of outdoor digital signs, humans are a treat to them as well.
If you do not have a properly protect LED screen, there is a high probability that you might not see it on one fine morning. This remains true for smaller outdoor LED screens. People will steal your LED screen. Devices that are unattended for long and are off-premise are extremely vulnerable to attacks. Besides them physically disappearing, hackers might just have their way with them. They can display unwanted content on your display. They can even access your company’s servers and sensitive information via your outdoor digital sign.
Therefore, to ensure the safety of your digital signage, choose a one that comes with built-in safeguards and precautions. This is the only way to ensure the safety of your digital signage.
It is important that you examine other loopholes to avoid unwanted access to your digital signs. To make sure, an only authorized person is able to access the sign, you should try accessing it yourself via unauthorized means. If you are able to access, it means your software is compromised and you instantly need to take action to prevent further theft.
In today’s world, digital signage is important for increasing brand awareness and enhancing the company’s image. It is equally important to choose the right kind of digital signage for your company. To ensure you have the best there is, you need to test things. After all, testing is the key to outdoor digital signage. In addition to testing, you should take the required protection measures. This will ensure that your digital signage is of top-notch quality.
Pay close heed to different factors including brightness, the type of media management software and security threats. These features will determine the quality of your outdoor digital signage. Buy digital signage with IP65 or higher, as it will be able to perform smoothly even in extreme weather conditions.
Likewise, choosing the right brightness for your screen is important because if you opt for a screen that is not bright enough, the consumers will not be able to see the content in daylight. Another important factor is the media management software. Go for up to date and smart software. The software should provide you with features like group editing, scheduling content, providing real-time information about the screen’s playback issues, among others.